Job Profile – Senior Marketing Specialist
Job Title
SR. MARKETING SPECIALIST
Job Location
Pune
*Working Days
5 Days
*Working Hours
9 Hrs/Day
Salary Range
Best in the industry
Work Location
Work from office
Job Specification / Description
Purpose / Role
- We are looking for Marketing Specialist to assist in the design, execution, and monitoring of our brand marketing activities in focused regions. The desired candidate will liaison with regional marketing teams to implement various marketing campaigns. This candidate will be involved in creating content to increase brand awareness in Field and in Digital media.
Prime Responsibilities and Duties
- Market sensing – market size, market share analysis (brand wise/category wise/ product wise &
SKU wise) - Market assessment and market benchmarking studies
- Mapping technological trends related to business/ product categories.
- Product benchmarking and positioning (different markets)
- Customer/ consumer research and needs analysis
- Go – to – market strategy execution
- Business development support – presentations, analysis of trends, MIS etc
- Product sales monitoring, sell out schemes, development, and execution
- Demand planning
- Mapping competitor’s product marketing literature, marketing collaterals, communication content across media for benchmarking
- Develop, monitor, write and update product content contained on eCommerce websites/portals
- Cultivate standards, systems and best practices for content creation, distribution, maintenance, and new product listings
- Define requirements, visualizing, and creating graphics including illustrations, logos, layouts, and photos
- Co-ordinate with agencies for digital campaign implementation
Qualifications / Trainings
- Any Graduate
- MBA – Operations is preferred
- Experience in International Logistics Operations is a must
Key Internal Interfaces
- Sales, CFS, HR divisions
Key External Interfaces
- Advertising and Creative agencies, Event management agencies, Industrial bodies, Dealers, Customers
Qualifications / Trainings
- PG in Marketing from a Reputed College
Experience
- PG in Marketing from a Reputed College
Competencies
| TECHNICAL | Knowledge of Traditional and Digital marketing |
|---|---|
| Excellent written and Oral communication skills | |
| Creative Thinking | |
| Ability to manage external agencies | |
| Financial acumen |
| BEHAVIORAL | Multi-Tasking |
|---|---|
| Execution Excellence | |
| Working in Teams | |
| Customer Focus | |
| Drive and Passion | |
| Managing Relationships | |
| Managing and Developing People |
Apply Now
